Our Mission:

To positively impact the long term development of youth athletes, at the grassroots level around the world

Our Vision:

To utilise 4 strategies to achieve our mission:

  1. Provide high quality information online for free
  2. Provide economical and scalable training programs for coaches to use with athletes
  3. Provide high quality in-person education for coaches
  4. Consult for schools, clubs and organisations to provide specific solutions to their challenges

Our Values:

  • Keep It Simple Stupid (KISS) – Simplicity is the ultimate sophistication
  • Action – Pull the Trigger
  • Growth  – Continual desire to progress, improve and learn
  • Passion – Enthusiasm and Energy
  • Hard Work – Relentless and tenacious pursuit of our goals
  • Quality – Commitment to serve by providing quality information
  • Curiosity – Question “How could this be done better?”


The Founder

Rob Anderson is a Strength and Conditioning Coach with the Scottish Rugby Foscroc Academy. He has extensive coaching experience from junior athletes through to senior professionals and even an Olympian.

Rob has coached for the following organisations.

Athletic Evolution Scottish Rugby

Athletic Evolution Team Palmer Grimson Beach Volleyball Pair

Athletic Evolution Wolverhampton Wanderers Football Club

Athletic EvolutionLondon Thunder Basketball Club

Athletic EvolutionLeaf Studio School

Athletic EvolutionLondon Broncos

Athletic EvolutionWatford Football Club

He holds numerous qualifications, including:

  • MSc in Applied Sport and Exercise Physiology
  • BSc (Hons) in Strength and Conditioning Science
  • World Rugby Coach Educator – Strength and Conditioning
  • UKSCA Accredited Strength and Conditioning Coach
  • ISAK Level 1 Anthropometrist
  • Precision Nutrition Level 1
  • Level 2, Level 3 and Level 3 Advanced NASM qualifications

Rob decided to create Athletic Evolution to provide the best practice in the athletic development and coaching of young athletes and make it available to grassroots coaches. From biological maturation, coaching methods to long-term athlete development, Athletic Evolution is here to improve how we young athletes in their developmental journey.

For all enquiries, please email: athletic-evolution@outlook.com